Breakout Acceleration

ZNA Communications has been creating visible leadership positions and accelerating sales momentum for our client companies since 1994. Along the way, we have generated a proven track record of working with our clients in long-haul relationships that have enabled them to reach and exceed their marketing, sales and corporate development goals. 

ZNA offers value-driven Breakout Acceleration Programs that are comprised of strategic, process-driven marketing methodologies and go-to-market initiatives alongside targeted public relations and sustaining promotional programs.  

ZNA delivers high-impact, results-based marketing for technology companies in need of the “rolling thunder and bolts of lightning” that result in breakout acceleration.

We offer value-driven breakout acceleration programs that are based on a three-stage methodology consisting of proven processes that have stood the test of time. We work closely with you to hone your positioning, develop a winning strategy, and craft and execute a results-driven plan of action.   We draw off decades of experience and utilize industry-recognized processes, such as Regis McKenna Positioning, Aaker Banding Structures, and SWOT analysis, to analyze and create a uniquely differentiated, customer-friendly position for your company, products and services.

Stage 1 – Assess and Plan:   Result: Create a Compelling Value Proposition

Stage 2 – Develop and Deploy:Result: Establish a Leadership Position

Stage 3 – Launch and Scale:  Result: Increase Visibility to Accelerate Sales

Measuring Results           

We align everything we do to meet and exceed your business objectives:

We are results oriented:

• Pre-defined objective – Every deliverable has a distinct purpose.
• Metrics-based programs – Results are measured.

Success is measured against your business objectives:

• Market position and visibility – Influencers tell your story.
• Recognized category leadership – The market recognizes your vision.
• Leads and sales traction – Prospects find you.

Timing is everything:

• Monthly mini-reviews – Adjust tactical strategies to business realities.