ZNA - Clients

	Blade Network Technologies – The Trusted Leader in Blade Server Networking ZNA introduced BLADE, which emerged out of Nortel Networks, as the number-one provider of network infrastructure equipment for blade servers. The company’s market leadership over Cisco has received extensive press coverage in Red Herring, eWEEK and numerous other publications. BLADE has been recognized by Byte & Switch as one of the Top 10 Startups to Watch and as a Red Herring 100 top private company.
	CollabNet – Distributed Development at the Speed of Business ZNA conceived CollabNet’s “Distributed Development at the Speed of Business” partner program through a resources toolkit and introduced the new program via channel media coverage, analyst awareness and partner references. ZNA helped CollabNet launch its CollabNet Team Edition and develop a multimedia partner training and authorization program as key elements of the company’s channel development strategy.
	Allegrix – The Channel ASP ZNA positioned this emerging company as the world’s first channel ASP that enabled leading ISVs to provide their software as a service. Not only did we generate Tier 1 industry press and analyst support for the company, we also built one of the most successful ASP programs in the business – the “ASP-in-a-Box” program that was distributed to 60,000 ISVs and 90 percent paid for by Allegrix partners.
	Array Networks – Power Tools For The Web Array Networks wanted to reposition the company and its products in the face of new market realities and stiff competition. ZNA’s challenge was to differentiate Array’s all-in-one approach and create awareness for the emerging company and its new leadership. To ensure the company’s value proposition was well understood, ZNA positioned the company as a visionary to press and analysts.
	Asentus – Accelerated Community Engagement Services ZNA honed Asentus value proposition as a leading provider of sales empowerment services that increase the efficiencies and effectiveness of sales, partner and channel communities. We refined Asentus’s offerings into the highly visible “ACES” – Accelerated Community Engagement Services – the company’s campaign, content and deployment services that boost sales readiness so its customers can gain immediate sales traction and rapid market momentum.
	Digital Strata – Agile-IT for Silicon Valley Leaders ZNA positioned Digital Strata as a leading provider of Agile-IT resources – adaptive software development, extensible systems engineering and flexible IT operations, developing its presence in the Silicon Valley with companies like Apple and Cisco. ZNA developed a new website that provides a compelling value proposition versus competition from offshore competitors.
	Donnelly Chocolates – The World’s Finest How sweet it is! Made in Santa Cruz, Rich Donnelly’s Fine Handmade Chocolates are among the best in the world. ZNA spread the word via Esquire, Playboy, Bon Appetit and other publications, driving worldwide awareness and website sales. Awards include Chocolatier magazine’s 10 best and Best Artisan Chocolate at the EuroChocolate Festival.
	InSync Software – Synchronizing the Adaptive Enterprise ZNA positioned InSync Software as the first company to provide Global 2000 companies, their suppliers and trading partners with an RFID-based application environment that integrates dynamic asset intelligence with adaptive business process control. ZNA’s breakthrough messages set the stage for strategic investments in this fast-growing company.
	MediaTile – The Smart Sign Company ZNA launched the company and its innovative approach to cellular digital signage at the influential Demo Mobile event, leading to broad awareness and strategic investments that enabled the company to solidify its endeavor to change the way that manufacturers and retailers reach and influence consumer purchasing decisions right at the retail shelf
	NetScaler – The Leader in Web Application Delivery ZNA fine-tuned the company’s initial value proposition and launched this emerging company with a formative media and analyst relations campaign. This created a solid foundation on which NetScaler became a recognized industry leader. While working with ZNA, NetScaler has outpaced their competitors’ press coverage by a factor of two to one.
	Blade Systems Alliance – The Heart of the New Data Center ZNA represented Blade Systems Alliance, the first trade organization to empower the awareness and adoption of blade systems and modular computing. ZNA worked with a group of the industry’s leading technology companies to educate the market and accelerate the adoption of the technologies that are at the heart of the new data center.
	BSDi – The Internet Operating System ZNA repositioned the original open-source OS company as the pioneer of the Internet operating system. We worked with their principals to sell their OS to WindRiver, while developing a spin-off company that pioneered the blade systems industry that is revolutionizing grid-based and modular computing.
	U.S. Cellular – easyedge Does It ZNA helped launched U.S. Cellular’s very first cellular data services offering to business decision makers. U.S. Cellular drew upon our expertise in introducing technology services to executive decision makers within business organizations. The result was a complete set of custom-tuned marketing materials that spoke directly to the needs of business users.
	AirCables – The Invisible Network ZNA took a startup from a focus on technology to face the market with a compelling bran, breakthrough message. From coining the brand name AIRcables, to creating their core value proposition, company values, product line positioning and business planning, this is typical of the work we do for early-stage businesses that are in need of the fundamentals.
	Project Hosts – A New Microsoft Solution When it came to updating their corporate brand, value proposition and marketing messages, ZNA took this emerging startup through our Stage 1 Breakout Acceleration Program to develop a leadership position, made over a compelling message treatment, and developed an integrated go-to-market approach.
	Procera Networks – The Intelligent Network Appliance ZNA uniquely established Procera as providing “Intelligence Inside Networks and renamed and repositioned its OptimIP intelligent network appliances. Then ZNA introduced the revamped offerings to the market, resulting in immediate sales traction, channel growth and a multi-million dollar infusion of capital.
	Coyote Point Systems – The Value Leader ZNA has established the perception that Coyote Point System is the value and performance leader in server load balancing and application traffic management. ZNA’s success in communicating the company’s story and established the company as one of the industry’s strong players, alongside more established vendors such as F5 Networks, Citrix NetScaler and Foundry Networks.
	Conference ConCepts –The Technology Industry’s Summits ZNA works with Conference ConCepts to promote Server Blade Summit, Flash Memory Summit, Data Protection Summit, ATCA Summit and other technology-industry conferences, ensuring the media and analysts are kept abreast of the exciting trends in key aspects of the technology industry.

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