ZNA - Services





				Our Market Development and Public Relations Services ZNA Communications is a high-tech market development and public relations agency that specializes in helping information technology suppliers create brand awareness with their customers, while securing a leadership position within their industry segment. We call this “Breakout Acceleration.” To achieve these goals, ZNA employs a unique combination of highly targeted media and analyst relations and specialized marketing services. ZNA leverages its industry knowledge with the latest category, community, and point-of-view marketing methodologies to plan and implement strategic and tactical campaigns, projects, programs and activities. Working with ZNA typically yields faster time to market and greater return compared with the traditional PR and promotional approaches typically employed by conventional agencies. We offer a range of public relations and marketing development services to accelerate your sales momentum and leadership visibility. We work together to: Define your marketing strategy and plans Hone your value proposition and create a defensible industry position Craft and execute your marketing and communications plans Develop and deliver your integrated go-to-market programs Forge enduring relationships within your industry segment Achieve results aligned with your business Our Breakout Acceleration services include:

				Media and Analyst Relations Providing highly targeted public relations for the emerging company			ZNA’s highly qualified team of public relations professionals is dedicated to getting your company placements in high-visibility, high-impact publications and analyst reports. Public Relations Media Relations Strategies, Plans and Targets Ongoing Media Relations Support Analyst Relations Analyst Relations Strategies, Plans and Targets Industry Presence Speaker and Award Programs


				Product Launch Support Reinforcing product marketing teams during critical launches			The ZNA team’s combined decades of product marketing experience ensures point-in-time success for your critical product launch activities, when and where you need it. Product Launch Process / Planning Launch Planning Templates / Plans Launch Process Facilitator / Tracking Product Positioning Support Product Positioning Templates / Support Product Materials: Datasheets / Brochures Proof Points: Success Stories Public Relations / Analyst Relations PR Strategies, Plans and Targets PR Execution / Support

				Company and Product/Service Positioning Supporting executive teams with robust, yet lightweight processes for initial or subsequent corporate and product/serivce positioning and related messaging and validation.			ZNA provides its corporate and product positioning expertise and methodologies when business requirements or market factors mandate a breakout strategy. Corporate Positioning Breakthrough websites Development of Core Company Overview / Proposition Company Brand Identity / Values / Taglines Product Positioning Product Positioning Methodologies / Message Trees Product Brochures / Datasheets / Whitepapers Public Relations / Analyst Relations Introduction PR and AR Strategies, Plans and Targets PR and AR Execution / Support Message Testing

				Partner Program Development Developing new or expanded partner programs to accelerate your business development efforts, create new markets or increase your brand affinity.			ZNA’s ability to build partner programs in record time enables you to quickly formalize new partner alliances, build affinity programs, and get a jump on business development activities. Partner Program Development Partner Program Structure, Definition Partner Program ID, Brand Linkage Partner Program Mechanics Partner Program Communications Partner Program Launch E-Newsletters, Bulletins, Materials Web Site and Module Development Partner Program Media Relations Community Media Relations Promotion Member Placements and Promotion

				Channel Development Developing your channel Into a community that actively promotes your product brand and positions you as an industry leader			Our unique ChannelMark™ program turns ordinary channels into extraordinary communities that create demand and extend brand awareness far more efficiently and cost effectively than conventional branding programs. Community Development Map brand values into community point of views Link point of views to industry trends and pain points Empower channel partners to build your brand Demand Generation Programs Community Marketing Programs Community Member Programs Category Leadership Enablement Programs Community Public Relations Community Public Relations Promotion Point-to-Point Public Relations for Community Members

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