What Our Team Is All About  

We’re a different type of agency – though we don’t like to brag about our longevity in the technology industry (or the gray hair that comes with it), we expect that’s why the lion’s share of our business comes from our long-haul professional relationships. We work as an extended part of your executive and marketing team, leveraging our broad skillset and expertise to address your specific needs.  

We are technically aware, market-savvy experts who design and execute results-driven communications strategies and sales-focused go-to-market programs so you can apply marketing resources when and where you need them most. Unlike other agencies, you stay in direct touch with our agency principals. 

At ZNA, we’re a tight, cohesive team because that’s what works – unlike the big agencies there’s no bait with the big shots and switch to the junior associates. If you like us when you meet us, you’ll like us even more once you discover all that we can do for you. Meet the ZNA team:

Steven Beedle – ZNA’s chief market strategist
Steven works directly to build and champion the cornerstones of ZNA client’s marketing strategies. His breakthrough insights, experienced guidance and compelling content invariably help to outpace the competition.

Zee Zaballos – ZNA’s chief media strategist
Zee’s cut-to-the-chase approach to press and analyst relations ensures that ZNA clients gets their due recognition. Zee’s insightful and persistent approach to working with editors and analysts, conference operators, lab directors and executives at every level of the industry will open that sometimes hard-to-pry door to an upside opportunity, featured coverage or other favorable recognition.

Judy Plummer – ZNA’s media relations and investor relations expert
Judy ensures that ZNA clients' public relations programs are on track to achieve focused results. Judy's corporate communications and investor relations background with Al Shugart International
and at Seagate Technology guide and inform investor relations communications.

Lisa Supple –ZNA’s industry analyst and business press expert
Lisa maintains ongoing liaison with the key industry analysts and makes sure that client executives are in sync with the industry’s trends as they unfold and included in related analyst coverage as it is being written. Lisa’s deep background in shining technology concepts in their brightest light helps place ZNA clients’ messages with business and investor press.

George Nibler – ZNA’s content ace
George’s background in the sciences hone ZNA clients’ go-to-market communications. George helps inform and develop speakers bureau and bylined article and viewpoint placements.

Lesley MacDonald – ZNA’s media communications pro
Lesley is an experienced communications professional with an extensive background in high-tech product marketing and corporate communications. Lesley’s facile communication skills, professionalism, and eye for detail are exceptional. Her broad experience across almost all corporate functions has honed her expertise and skill in delivering results for ZNA’s clients.

Sheree Fitzpatrick – ZNA’s trade press and new media expert
Sheree ensures that the trade press and new media are focused on ZNA's clients and their markets. Sheree's communications experience with the likes of AT&T, HP, Sun and Texas Instruments as well as numerous emerging companies make Sheree a resourceful asset for ZNA's clients.

Our Extended Professional Network and ZNA’s preferred providers
Our team expands on demand to include talented software developers, Web developers, graphic designers, organizational development specialists and other top-notch professionals.